Peugeot to Premiere China Market 508 Sedan and New SUV Concept at Shanghai Auto Show

As China’s auto market continues to grow in numbers and significance, carmakers from both sides of the Atlantic and beyond are flocking to the world’s most populous country to reap the benefits. For its part, French automaker Peugeot plans to reinforce its presence in China by launching at least one new model per year into the market starting with the new local market 508 saloon that will be introduced alongside a brand new concept model at next week’s Shanghai Auto Show. Read more »

Toyota, PSA and BMW Closest to Achieving EU’s New CO2 Targets

Toyota, PSA/Peugeot-Citroen and BMW are the carmakers closest to reaching their CO2 targets next year, according to a report by market research firm JATO Dynamics. The targets are imposed by the European Union, whose objective for 2015 is to enforce a fleet average CO2 level of 130 g/km for manufacturers selling cars in Europe.

In order to reach that objective, CO2 targets are lowered progressively each year. In 2009 the average was 145.9 g/km and in 2010 it went down to 140.9 g/km. Emissions regulations will be imposed starting next year, with significant fines to be enforced to automakers that will not comply with the new emissions limits.

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VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

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