Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

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New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.

Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.

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More than 280,000 Hyundai Elantras Recalled Over Air-Bag Problems

Hyundai has issued two separate recalls for its Elantra sedans over air-bag related problems. The first action covers approximately 95,783 Elantras from the 2007-2008MY manufactured from July 14, 2006, through August 29, 2007. In this case, the air bag control module may receive an unstable electrical signal from the seat track position sensor and cause the driver's airbag to deploy at a higher pressure than intended. To fix the problem, the South Korean firm’s dealers will reprogram the air bag control module free of charge.

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BMW, Hyundai and Renault Donate for Japan Earthquake Relief

After Japan’s local automakers, foreign car companies are also rallying to support people affected by the earthquake and the tsunami that hit the Asian nation on Friday. BMW has offered an emergency aid worth €1 million ($1.4 million) destined for the treatment of traumatized children, emergency aid and reconstruction work. The money will be split evenly between the international non-profit organization “Save the Children” and the Japanese Red Cross. Read more »